In today's B2B consultancy market, cold calls and generic sales pitches may still play a role, but they are no longer sufficient on their own.
Decision-makers now turn to social media to research solutions, read industry insights, and evaluate potential partners before engaging with a consultant.
That’s where social selling comes in. It is about building relationships, sharing thought leadership, and strategically connecting with decision-makers.
For B2B firms, mastering social selling is the key to attracting, nurturing, and closing deals.
Here are 3 proven social selling strategies that will help your business:
1. Optimise Social Profiles for Credibility
Your company’s LinkedIn page and other industry-specific social platforms should showcase valuable content, rather than just promotional material. The profile should do more than list contact details— it should highlight the value you offer to clients. A strong social presence helps establish credibility and trust.
Tips to Optimise Your Social Selling Profile:
✅ Optimise your LinkedIn company page with a high-quality profile photo, a compelling bio, and keyword-rich descriptions to improve visibility.
✅ Highlight your company’s expertise and core strengths.
✅ Showcase how your company solves key business challenges instead of just listing services.
What to Avoid:
❌ An incomplete or missing profile photo can make the company appear unprofessional.
❌ An empty or inactive feed that makes the company appear inactive or untrustworthy.
2. Share Relevant Content for Leads
Companies build credibility by sharing their expertise and offering valuable insights. Without being overly promotional, high-quality content like educational and insightful posts builds trust and attracts leads organically for your company.
Types of Content that Work:
✅ Sharing company culture like team events and team building activities to help humanise your brand and foster stronger connections.
✅ Showcase short-form video content such as customer success stories and real-world results achieved for clients.
✅ Highlight company achievements and case studies to demonstrate expertise and prove your impact to potential leads.
Contents to Avoid:
❌ Overly promotional content that pushes the products and services without offering value.
❌ Unprofessionally designed visuals that damage brand credibility.
3. Leverage Social Listening for Opportunities
Social listening allows B2B companies to track industry conversations, monitor competitors, and identify real-time sales opportunities. By staying informed on what your target audience is discussing, you can engage with prospects at the right time with relevant solutions.
How to Use Social Listening for Lead Generation:
✅ Monitor LinkedIn groups and industry discussions to identify trends and key pain points.
✅ Track the latest topics and hashtags that are relevant to your industry using tools like LinkedIn Sales Navigator or Google Alerts.
✅ Engage in relevant topics where your expertise can add value to potential clients.
Bottom Line
Social selling is a long-term strategy that helps businesses build relationships and drive sales. By optimising your company profile through social media, sharing valuable content, and leveraging social listening, you can attract high-quality clients and shorten your sales cycle.
Last but not least, consistently nurture your prospects by maintaining engagement and providing valuable insights. It will create more meaningful conversations and a higher chance of deal closing.
Who We Are
At Align Consultancy Agency, we specialise in outsourced business development, email campaigns, and sales consultancy to help businesses drive growth and maximise success.
Our expert team works closely with you to develop a customised strategy tailored to your goals, ensuring your team stays on the path to success.
📞 Call us today at +353 (01) 575 5088 or 📧 Email us at aidan@alignca.ie
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